Michelob ULTRA has reimagined what it's like to experience joy as an athlete, so it was only natural to show how the greatest athletes compete on the biggest stage during the World Cup. So, we brought the sport’s most passionate players Christian Pulisic, Guillermo Ochoa, and Carli Lloyd to a setting that’s natural and where the joy is relatable to all.
We created custom merch for our athletes in the World Cup that sent personalized message to our fans and customers.
Creative Director: Keslie Watts
Associate Creative Director: Tim Austin
Senior Copywriter: Pete Pirone
Art Director: Stephen Reisig
Copywriters: Justin Franklin, Hector Jamesson
Designer: Carolina Benitez
Director: Ali Kurr
Executive Producer: Jen Tenaglia
Sr. Producer: Jake Fagan-Perl