PURE GOLD X MALUMA 

To help launch Maluma's newest album, Hawaii, we created a unique campaign that not only launched the album, but helped build upexcitement for consumers. We created a full livestream event that curated every new song from his album and dropped a custom merch capsule during this live event. 

ACD: Keslie Watts

Sr. Designer: Stephen Micioni

Sr. Copywriter: Pete Pirone