If you live in the Pacific Northwest and you're not lactose intolerant, there's a good chance you've had Darigold. It is arguably the world's greatest dairy. So to promote their Naturally White Cheddar, we created The World's Gratest Promotion, which included the World’s Gratest prizes. We produced gold cheese grater trophies, t-shirts for the World’s Gratest Worst Dancer, we flew a Great Dane to the midwest to walk down a red carpet with a backpack full of cheese, and we sent some lucky winner to Cheddar, England.
To celebrate the promotion we created a mix of both digital and social ads, in-store signage, and a custom website.
All in all you could say it was pretty grate time.
