Darigold believes in using only the best ingredients. Better butter for richer crusts and cookies. Better cheddar for meltier mac & cheese and casseroles. So over the holiday baking season, we invited customers to bake it fluffier. Bake it smoother and meltier. Bake it crispier and crunchier. Bake it Better with Darigold.

How do you support a Bake it Better campaign? By making it better.

We wrote and produced the Casserole Carolers, which could melt the coldest of hearts, we launched a baking show, with a jingle that will rock this winter season, and we launched a website with the Bakerator machine, a sweet little machine that will help you make all the baking decisions. This season we didn’t just make it easier for you, we baked it better for you.